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Wygraliśmy SABRE! « Blog agencji Havas Worldwide Warsaw
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Havas Worldwide / PR / Wygraliśmy SABRE!

Wygraliśmy SABRE!

2
PR,
23/05/2008

Olbrzymie emocje, szczególnie, gdy “Oskar PR” trafia do naszych rąk po raz pierwszy. Kampania PR launchująca Volvo C30 pokazała, że kreatywność, innowacja i determinacja zawsze są górą!

Gratuluję Gabrysi Piekarniak, która realizowała kampanię.

Serdecznie gratulujemy i dziękujemy naszemu Klientowi, Volvo Auto Polska, którego determinacja pozwoliła przełamać reguły i poprowadzić projekt w sposób dotychczas nie mieszczący się w globalnej polityce komunikacyjnej.

Poprzeczkę podnieśliśmy wysoko – ale kreatywność nie ma granic i limitów – a nagrody motywują.

Gratulacje i serdeczne pozdrowienia prosto z romantycznej Wenecji! – Katarzyna Przewuska

Paul Holmes i Katarzyna Przewuska, Euro RSCG Sensors

______________________________________________
O nagrodzonej kampani w skrócie:
Celem strategicznym nagrodzonej i realizowanej przez Euro RSCG Sensors kampanii dla Volvo Auto Polska było wzbudzenie wśród odbiorców zainteresowania nowym modelem Volvo – Volvo C30 i zbudowanie jego wizerunku jako miejskiego, ekstrawaganckiego auta, wyróżniającego się wyrafinowanym design przy jednoczesnej akceptacji działań przez stałą grupę docelową marki Volvo.

W ramach całej kampanii opracowane i zrealizowane zostały aktywności będące składowymi projektu Volvo Design. Celem ich było zbudowanie asocjacji pomiędzy marką Volvo a designem. Były to: prezentacja Volvo Your Concept Car, akademia design Volvo Design dla dziennikarzy oraz wystawa prac cenionego szwedzkiego designera Thomasa Bernstranda. Kolejnym etapem realizacji kampanii było selektywnie prowadzone media relations. Volvo C30 prezentowane było wyłącznie poprzez orientację na dodatkowe wartości – design, ekstrawagancja, miejski charakter oraz poprzez wsparcie o prestiż uzyskanych przez nowy model wyróżnień. Wzmocnieniem dla wykreowania Volvo C30, jako samochodu trendy, było pozyskanie jego ambasadora – ikony stylu, idealnego przedstawiciela grupy docelowej Volvo C30. Została nią Małgorzata Kożuchowska.

Rezultatem kampanii były m.in. setki artykułów wskazujących głównie na unikalny design i trendy charakter. O sukcesie kampanii świadczy ponadto opinia mediów, iż Volvo C30 to jeden z najgłośniejszych debiutów sezonu – ekstrawaganckie, miejskie, designerskie, stylowe auto.

mmakuszewski

Gratulacje dla Gabi i Małgosi Kożuchowskiej od BlogERS squad:)

23 maja, 8:27 pm
spogorzelski

Gratulacje dla Gabi. I ERS. I… innowacyjnych pomysłów!

23 maja, 8:47 pm

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