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Krok po kroku « Blog agencji Havas Worldwide Warsaw
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Havas Worldwide / Co nowego? / Krok po kroku

Krok po kroku

31/05/2008

Opublikowany ostatnimi dniami raport IAB na temat wydatków na reklamę internetową, uzmysłowił przekroczenie kolejnej bariery: marketerzy więcej wydali na www niż na radio. Czy kolejnym krokiem jest pokonanie telewizji ? Nie tak szybko zapewne, ale… Litle by litle jak mówi Leo Bennhakker.

Reklama to nie moja domena, więc szybka wolta i wracam do PR. Wracam i staję przed bliźniaczą konkluzją: czy właśnie nie dokonała się symboliczna rewolucja, a do obalenia dominacji klasycznych mediów już tylko krok?

Choć w mniemaniu wielu piarowców ich naturalnym, głównym i najważniejszym partnerem nadal pozostają klasyczne media, to nie można być obojętnym na cyklicznie pojawiające się wyniki badań. Badań, które np. pokazują, że przed decyzją o zakupie auta ponad 70% konsumentów informacji i porad szuka w Internecie. I to przede wszystkim na blogach i forach dyskusyjnych! Siła notki prasowej, traci swój blask. Dyskusja, aktywna, żywa komunikacja to przyszłość PR. e-PR.

Tagi:
EPR,

AUTORZY



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